Ep. 403: Bring Back the Experts
In this episode of Naked Beauty, we’re unpacking a macro trend in the industry: experts are back in the spotlight. My producer, Mbiye Kasonga, joins me to discuss the trend of consumers seeking guidance from experienced professionals online, and how that’s reflected in recent beauty launches led by expert makeup artists and dermatologists. Sephora is particularly invested in expert-led brands, with brands like Danessa Myricks, Charlotte Tilbury. Brooke shares her personal experience with professional makeup artists, and Mbiye discusses the trends that preceded this moment in beauty culture and the environmental factors that might be contributing to it. Stick around to the end of the episode for our favorite Latinx-owned brands, in honor of Hispanic Heritage Month.
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